Catalog Copywriting Tips - Speak The Language
It’s a fact that catalogs are becoming more specialized. The old Sears catalog formats no longer works. Even if your current catalog markets to a broad niche, you may want to re-think your approach. In a very technical and demanding world, today’s catalogs are targeting the niche within the niche. This very profitable change also demands the catalog copywriter to be able to speak the language of the micro-niche.
Speaking to your customer in a friendly, knowledgeable, and encouraging way happens only if the writer understands their needs, their desires, and the emotions that motivate the call to buy. Even if you’re not like your customer, with a little research and thought you can come to know your customer just as though he were your best friend.
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