May 4th, 2008
Pay Per Click Web Site
Pay per click (PPC) ads are defined as the assured placement of a minute “ad” on the search results page for a precise keyword or keywords in return for a particular fee, but only when you click on that ad. The advertiser pays nothing to appear on the results page; they only reimburse the amount they have agreed to (or bid for) on keywords they believe their target market would type in the search bar while they were searching for a product or service, when you actually clicks on their ad and are taken to their landing page. These ads are called “sponsored links” or “sponsored ads” and appear next to and sometimes, above the natural or organic results on the page.
Filed under: Internet | No Comments »
