Online Marketing Mindmap

Over the past few years we have tested and tracked dozens, if not hundreds, of different strategies online? everything from banner advertising to social bookmarking, and at the end of the day, implementing the core online marketing strategies effectively has proven to generate the maximum impact from online marketing efforts. Of course you’ll hear about the rare online business that doesn’t have to use SEO or PPC to drive traffic, as they have a 100k+ database of people and JVs with other sites which command the same number of subscribers. But for a business starting out online, you want a strategy that is simple, actionable and not reliant on the goodwill of others (at least initially).

Basic on-page SEO guide

A quick guide to on-page factors which if optimised properly can help boost your website rankings in both Yahoo and Google.

There are two types of Search Engine Optimisation (SEO), these are on-page and off-page optimisation.  The on-page optimisation involves things that you can control, such as the content on your webpage or Meta tags.  The off-page involves getting links from other sites and submitting to quality directories.

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