April 30th, 2008
Guide To Seo - Search Engine Optimisation For Businesses
Overview
Search engine optimisation is something of a Holy Grail for web marketing - but despite what you might hear from any number of too-good-to-be-true SEO companies, there is no Da Vinci Code-style cipher that can be broken to lead you to the top of the Google rankings and on to your cyber-millions.
In many ways, SEO is an art as much as a science - what works for one site may not be appropriate for another - the most important thing you can do in terms of SEO is exactly the same as for any other aspect of your web marketing - build a good site.
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