BTT | Blog The Tech

Are you one of many website designers who use a popular WYSWYG (What You See Is What You Get) program? I was one of them. I blissfully made websites using the ever-popular design view and grew a very nice clientele. Due to years of experience my websites were cross-browser compatible, affordable and attractive. Life was good!!!

I became intrigued by Cascading Style Sheets (CSS) while surfing the net and decided to read about the benefits and do some tutorials. It seemed really interesting and I soon realized I could become a better designer. But there was a problem. I didn’t know anything about html (Hypertext Markup language)!
It didn’t take long to realize I was doing a disservice to my clients.

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Someone you just met offers to sell you an empty box for a hundred and fifty bucks.

You look at him as if he’s crazy.

That’s what it’s like when a random visitor comes to your coaching website, sees your fee is $150 per hour, and then is asked to contact you about becoming a client.

The problem is that your fees are presented “out of proper context.”

By “out of proper context,” I mean that your website visitors see your fees but can’t see what they’re actually getting for that fee. In other words, they don’t see value you provide.

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