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Top publishers talk about creating ‘Uniquely Wonderful Titles’, like ‘Parachutes and Kisses’, ‘Bus 9 to Paradise’and ‘Awaken the Giant Within’. We are told never to be afraid to alter the title of a book, if necessary, especially where sales can be dramatically improved. Look at the kind of improvement you might expect when titles are changed based on yearly sales figures for original and subsequent titles.

Original Title: Patent Medicine and Public Health = 3,000 sales
Revised Title: The Truth about Patent Medicine = 10,000 sales

Original Title: Art of Controversy = Sales almost negligible
Revised Title: How to Argue Logically = 30,000 sales

TITLES TO ASPIRE TO

Title plays an important role in determining whether a book becomes a massive success, or a dismal failure. Ironically, the worst written book can be an instant best seller with the right title. And sadly, vice versa, for with a poor, drab title, even the best written book is likely to earn nothing but a permanent place on the author’s shelves. The best titles are designed to grab attention, arouse curiosity, sometimes to shock.

To illustrate the point, refer to the following very imaginative titles and try to model your own on these:

£150 in Ten Minutes

The Lazy Man’s Way to Riches

£25,000 For a Few Hours Work Doesn’t Seem Fair

The Midas Touch

How to Ask For the Moon - And Get It!

The MLM Power Pack

Secrets of the Millionaires
How to Borrow Your Way to Real Estate Riches

Paint Your Rainbow

How to Get People to Think and Act Favorably With You

Seven Strategies for Wealth and Happiness

Winning - the Greatest Game of All

The $25,000 Formula

The Million Dollar Mail Order Bookseller’s Portfolio

How to Make a Fortune With Books

Screw the Bitch (Divorce Tactics for Men)

Credit Secrets: How to Erase Bad Credit

Don’t Let Them Psych You Out!

Getting Started in the Underground Economy

Live Well on Practically Nothing

How to Cut Your Mortgage in Half

The Ability to Love

A Guide to Successful Marriage

Astrology - How to Chart Your Horoscope

Advanced Techniques of Hypnosis

Winning Poker Systems

Treasury of the Art of Living

Illustrated Yoga

How to Raise an Emotionally Healthy, Happy Child

Conversation Made Easy

Fortune Telling With Cards

Magic in Your Mind

The Magic of Thinking Big

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Tags: create ebook, create product, ebook, reprint, reprint rights, Resell, resell rights

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