April 25th, 2008

Virtual Ebook Covers That Sell


Want to sell your eBook or eZine online? Looking for an eye catching virtual cover that will sell your product? Great! You’re on the right track! Because no matter what people say, consumers judge books by their covers, and for this reason, a superior virtual cover has the potential to greatly increase your product’s popularity (and therefore sales).

So what exactly is a virtual eBook cover? It is what the name says it is — a digital representation of a digital product. Or more simply put: an image of what a book would look like if it were available in normal book stores.

So is a cover for a digital product as important as one for a normal product? Definitely, in fact, it is probably even more important when in comes to attracting customers. Having said that, your cover doesn’t necessarily have to look like that of a popular novel, as virtual covers follow a slightly different set of rules to traditional book covers.

So, are you ready to develop your product’s cover? If you have some basic marketing knowledge and decent design skills, you can probably develop your own virtual cover. Just keep in mind the goal of the cover, which is to increase your product’s popularity, and in turn, sales. In other words, your cover needs not just a breathtaking design, but also good marketing rules applied to it. A good combination of the two will make people want your book enough for them to fork out the cash and buy it!

Julian Marcellino is an e-marketer and University student. Check out his virtual eBook covers info page for some killer covers! If you’re unsure on how to create your own virtual eBook covers, you can always get a designer or marketer to make them for you. Unfortunately, this can sometimes be expensive (around US$150 per cover). Luckily, you can also find many professionally made ones online for a fraction of the cost. They are made by skilled e-marketers from websites which are dedicated to the creation of virtual covers.

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