BTT | Blog The Tech

Your Web site seals the deal, clinches the sales and reels
in business. Use and invest more in your web site to increase sales.

It’s been a long cold winter
and it’s the first day of spring. The air is crisp, the sky a crystal blue.
You’re feeling your spirit rise and the breath of air fills your lungs with the
joy and feeling of fresh new beginnings.

 

You look around your home,
you peer into your garden and you see them weathered from the winter but ready
to spring into a new season with you, a new beginning. Its time for you to make
changes and bring your home into order, clean and crisp as the new spring and
feeling of opportunity that falls upon your world.

 

At first it seems like a
daunting task, to clean the house, remove all the things you don’t need anymore
and most importantly clear away the cold past that was winter. Wanting this
done fast so you can enjoy spring and the summer to come you want to find
people who can help and do it more efficiently, faster and less expensive than
if you were to do it yourself.

 

15 years ago before the internet
was known, you would have looked in the yellow pages and telephoned cleaners,
gardeners and property maintenance businesses finding out what they could do
and how much it would cost. Your decision would come down to the price they
gave, and what you found out they could do and even the tone and care in their
voice would either persuade you or have you politely hanging up.

 

15 years later and the world is
very different. It’s another spring and your home needs maintenance, your
garden attention, and you know you would prefer to have people help you get it
done faster and more efficiently so you can spend your time enjoying spring and
the summer to come.  Like many people the
first thing you will do is search the internet and search the yellow pages online.
You may even instant message a friend and ask who they have used. Many will
twitter their feelings or blog how much spring is on their mind and how they
plan to get their world in order. Just as quickly they will write about who do
a great job and link to the website. The internet has become central to our
life: one of the first places we seek answers and the most likely to convince
us.

 

Every small business, and the
smallest of small businesses, will spend hundreds of dollars a month on their telephone;
they’ll spend hundreds each year on their yellow pages and local advertising
and hundreds more on letterheads and business cards for staff. Many businesses
will even spend hundreds or even thousands of dollars extra on their office or
shop lease to be in the best position for their customers. Any business that
has started in the last 50 years knows how important all these elements are to
having a mere chance of success.

 

Today we live in an era of
the internet - the most powerful, most accessible, dynamic communication system
ever known to human kind. Most of us will turn immediately to the internet for
answers to the simplest quests to find products and services or just another
person to help us. Even if it is just people to help you maintain your home, clean
up your garden or just simply clean your carpets.

 

Many people will still lookup
a printed yellow pages, check out the flyers in their letter boxes or ask their
neighbor across the fence to find who best to call. To finalize the decision,
make their final choice and put their plans into action, they’ll consult what
they can on the internet. Most people will be looking and asking for the
website of businesses that are suggested to them.

 

For people a website best
answers who, what, why, how and when the business can help them. For the
business it is the best chance they have to fully and completely express who
they are, how and why they are special and best able to provide the value
people are looking for.

 

After all the searching,
calling, querying and asking other people that your prospective customers do,
the final piece in the buying process is your website. It’s your website that
seals the deal, clinches the sale and reels in the business. Or not.

 

The worst thing you can do is
spend hundreds a month on your telephone, thousands a year on local
advertising, more on your office or shop lease than you may need and not have a
web site. Even the most basic web site is as critical to the success of your
business as your telephone, business cards, advertising or even your office or
shop.

 

If you don’t have a web site,
or you’ve held back spending on your website don’t expect to gain too much new
business - you could risk losing a lot of sales.

 

Investing in your website to
the level that you spend on your telephone and business cards each year will
earn far greater results than both combined. It’s your website where you get
the chance to fully express, sell, persuade and show prospective customers
every facet of your business, skill, ability and talent. You get to show
everyone how alive, capable, knowledgeable, experienced and active your
business is.  All you need do is write
about your business and the services and products you provide with all the
passion that inspired you to go into business in the first place. And just as
easily, with little effort your web site will have photo’s showing you, your
people, your products and examples of your work. You don’t need to be a web or
computer genius or even be a geek.

 

Just remember the feeling of
a new spring day with the fresh air on your face, the gleam of a crystal blue
sky in your eye, the feeling of clarity in your mind and emotion of new
possibilities. Now picture your web site and how it can clear doubt from your customers’
minds and the fresh opportunities for your business.

 

It’s your web site that will
seal the deal, clinch the sale and reel in the business. Always keep it alive
and fresh like a new spring day , don’t hold back.

 

About the author

Tags: blog, breath of air, clinches, daunting task, feelings, first day of spring, gardeners, instant message, long cold winter, lungs, new beginnings, new spring, property maintenance, sky, spirit rise, yellow pages

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