Autoresponders - Your Robotic Sales Team


Experienced internet marketers will tell you that not having an autoresponder and opt-in box on your website is like having a car with no fuel - it won’t get you very far.

Here are five reasons why.

  1. The autoresponder speaks on your behalf. When a visitor comes to your site, signs up for your list and starts to receive your automated messages, it is just like getting personal e-mails from you. In fact you should be careful to write your messages in a conversational tone to help maximise that trust and rapport.

  2. The autoresponder helps to make you familiar. Receiving a series of messages over a week or a few days, will further reinforce that trust that you have gained and it will also mean that when you come to make a sales pitch, your subscribers are much more likely to read and respond, because they feel they already know you.

  3. The autoresponder never sleeps. This truly is a robotic process, allowing you to respond just as efficiently to a visitor request at 3 am as at noon. No matter what time zone they are in or wherever they are in the world, when they sign up your subscriber will get your messages immediately.

  4. The autoresponder is flexible. Whether you want to deliver one message a year or 7 every week, your autoresponder sequence can be configured to follow any pre-set delay pattern that suits your audience.

  5. The autoresponder keeps your list safe and accessible. The database capabilities at the back end of any good autoresponder will maintain your e-mail names safe on a secure server and take care of all the bounced e-mails and unsubscribe requests without you lifting a finger.

If your site doesn’t have an autoresponder set up, then you are leaving money on the table.

If you would like to see a good autoresponder in action, you’re invited right now to sign up for my free newsletter at http://www.money-and-mind.com where you will also find many more ideas for maximising your internet marketing and self development.

From - Andrew Grant http://www.money-and-mind.com

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