Autoresponders - Your Robotic Sales Team
Experienced internet marketers will tell you that not having an autoresponder and opt-in box on your website is like having a car with no fuel - it won’t get you very far.
Here are five reasons why.
- The autoresponder speaks on your behalf. When a visitor comes to your site, signs up for your list and starts to receive your automated messages, it is just like getting personal e-mails from you. In fact you should be careful to write your messages in a conversational tone to help maximise that trust and rapport.
- The autoresponder helps to make you familiar. Receiving a series of messages over a week or a few days, will further reinforce that trust that you have gained and it will also mean that when you come to make a sales pitch, your subscribers are much more likely to read and respond, because they feel they already know you.
- The autoresponder never sleeps. This truly is a robotic process, allowing you to respond just as efficiently to a visitor request at 3 am as at noon. No matter what time zone they are in or wherever they are in the world, when they sign up your subscriber will get your messages immediately.
- The autoresponder is flexible. Whether you want to deliver one message a year or 7 every week, your autoresponder sequence can be configured to follow any pre-set delay pattern that suits your audience.
- The autoresponder keeps your list safe and accessible. The database capabilities at the back end of any good autoresponder will maintain your e-mail names safe on a secure server and take care of all the bounced e-mails and unsubscribe requests without you lifting a finger.
If your site doesn’t have an autoresponder set up, then you are leaving money on the table.
If you would like to see a good autoresponder in action, you’re invited right now to sign up for my free newsletter at http://www.money-and-mind.com where you will also find many more ideas for maximising your internet marketing and self development.
From - Andrew Grant http://www.money-and-mind.com
Tags: Autoresponders, e-mail marketing, internet business, making money, online income, online marketing
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