BTT | Blog The Tech

Search Engine Optimization (SEO) can be a great, cost-effective way to ensure that the maximum number of visitors reach your website. Unfortunately, if SEO is done badly, it can have serious negative consequences.

I’ve seen the effects of a poorly managed SEO strategy and they can be very bleak. If SEO is done badly then it can lead to penalties, including getting your website completely excluded from the search engine listings - here are 5 of the most common mistakes:

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What’s the first thing you do, when building a campaign? Choose your keywords. Those keywords are then split into adgroups. How do you choose your adgroups?

There are two ways to split adgroups . The first is thinking about “What are the terms that people who want to reach your page are searching for?” (We’ll leave the second way for another article). It sounds pretty trivial of course, but you should really give the issue of grouping your keyowrds a lot of consideration.

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If you have your own ezine, you could make money by selling advertising in it.

How much should you charge for ads?

A good idea would be to look at other people’s ezines on similar topics and see how much they charge. You’ll probably find that most charge based on a combination of the number of subscribers, and the size and positioning of the ad.

Generally large multi-line ads near the top of ezines are the most expensive, and shorter classified ads (often 1 or 2 lines) are much cheaper. Additionally, some ezine publishers also sell Solo Ads, usually for a premium price, where subscribers are sent a special issue consisting entirely of a single large ad.

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