April 30th, 2008
Someone you just met offers to sell you an empty box for a hundred and fifty bucks.
You look at him as if he’s crazy.
That’s what it’s like when a random visitor comes to your coaching website, sees your fee is $150 per hour, and then is asked to contact you about becoming a client.
The problem is that your fees are presented “out of proper context.”
By “out of proper context,” I mean that your website visitors see your fees but can’t see what they’re actually getting for that fee. In other words, they don’t see value you provide.
This is a preview of
Should I Post Coaching Fees On My Website?
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April 12th, 2008
Developing products should be at the forefront of every coach’s mind. Coaches that develop products are significantly more successful than coaches that don’t. A product is a packaged and branded educational resource. Your product should be targeted to a niche group, and be focussed on solving their specific problems. Your product can be packaged and delivered in a variety of ways.
Popular coaching-related products include: eBooks, eCourses, Mini-Courses, Podcasts, Workshops, Seminars, Tele-Clinics, Audio Programs, Webinars, etc.
Benefits
Coaches who develop educational products are well aware of the schedule of added benefits behind the package. Following are some examples:
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