April 23rd, 2008
Resell Rights Products And How To Create Your Own Product With A Great Title
Top publishers talk about creating ‘Uniquely Wonderful Titles’, like ‘Parachutes and Kisses’, ‘Bus 9 to Paradise’and ‘Awaken the Giant Within’. We are told never to be afraid to alter the title of a book, if necessary, especially where sales can be dramatically improved. Look at the kind of improvement you might expect when titles are changed based on yearly sales figures for original and subsequent titles.
Original Title: Patent Medicine and Public Health = 3,000 sales
Revised Title: The Truth about Patent Medicine = 10,000 sales
Original Title: Art of Controversy = Sales almost negligible
Revised Title: How to Argue Logically = 30,000 sales
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