September 8th, 2008
Viral Marketing: B2B Marketers Do It, Too
The basis of viral marketing has been around for a long time. The idea
is that you incite your customers or referral sources to pass on
something about your business to their network of colleagues and
friends. Those that pass on your information get something in return.
The something might be a gift or service related to your business.
They use viral marketing by e-mail as a marketing tool… what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:
1. The product or service has to add value for the sender, as well as, the receiver.
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