You’ve definitely heard of the famous Black Friday. This key day for many companies arrives directly from the United States, and many businesses agree that on this day, their sales multiply. But in 2025, it’s no longer just a “day.” It’s a full-on sales season.
With Black Friday just weeks away (November 28, 2025), the time to plan is now. Want to know how to get the most out of it? Keep reading and find out.
Quick Answer: Your 3-Phase Black Friday Plan
To win Black Friday 2025, you need a 3-phase plan:
- Before the Sale: Build hype with teaser emails, give “early access” to your VIP list, and create gift guides to help shoppers plan.
- During the Sale: Create urgency with countdown timers, flash sales, and discount codes. Use retargeting to capture abandoned carts.
- After the Sale: Launch a Cyber Monday campaign to recover lost sales and offer a “last chance” deal.
What is Black Friday? And Cyber Monday?
Black Friday is a world-famous shopping day celebrated on the last Friday of November every year, the day after American Thanksgiving. It is traditionally seen as the official kick-off of the Christmas shopping season, where the madness to find offers for Christmas gifts is unleashed.
You have also heard of Cyber Monday. This day is celebrated the Monday following Black Friday and began in 2005, mainly to encourage sales in digital businesses. Today, both days have merged into a single, massive sales event often called “BFCM” or “Cyber Week.”
Curiosities about Black Friday
Both Black Friday and Cyber Monday are critical days for business sales of all kinds. Here are a few facts:
- A business usually marks its losses in red ink and profits in black ink. Hence, “Black Friday” gets its name: it is one of the biggest profit-generating days of the entire year for many businesses.
- A clothing or technology store is practically obliged to run a special action for Black Friday. Along with toys and home goods, these are the hero categories for most customers.
Black Friday: 10 Marketing Ideas to Get the Most Out of It
Here are 10 actionable strategies, broken down by phase.
Phase 1: Before the Sale (Preparation)
1. Notify Your Database & Offer Early Access
Do not wait for Black Friday to arrive. Send a series of “teaser” emails in advance. More importantly, offer “VIP Early Access” to your email and SMS subscribers 24 hours before the public. This builds loyalty and creates urgency.
2. Create a “Gift Guide”
This is a great idea. For many, this day is the beginning of Christmas shopping. Facilitate their search with guides like “Gifts for Him,” “Gifts for Her,” “Gifts Under $50,” or “Top 10 Tech Gifts.” This helps users plan their purchases on *your* site.
3. Promote Your Offers in Advance
Notify your audience well in advance about *what* products will be on offer. You can make a video teaser for social media or create a special landing page where users can “preview” the deals. This way, they will go directly to your website because they know you have what they are looking for.
4. Grow Your Subscriber List
Many users will visit your website for the first time during this period. Use a pop-up or banner that says, “Get Early Access to Black Friday Deals.” This is your best opportunity to capture new subscribers for your newsletter and SMS list, which you can market to all year long.
Phase 2: During the Sale (Execution)
5. Cause Impulse Selling with Urgency
Generate a sense of urgency. Add a countdown timer to your website header and in your emails. Use language like “Deal ends in 3 hours” or “Only 50 left in stock.” This is the core principle of Black Friday and it works.
6. Create a Flash Offer
A “flash sale” is a very short-term, deep discount on a single product (e.g., “50% off this one item for the next 2 hours only”). This creates a massive spike in traffic and excitement. The feeling that this promotion is “now or never” helps generate immediate sales.
7. Create a Special Black Friday Discount Code
A special, site-wide discount code (e.g., “BF25”) is a great idea. Not only does it make the user feel like they are taking advantage of a special offer, but it also makes it much easier for you to track all your Black Friday sales in your analytics.
8. Include a Chatbot
Including a chatbot on your website with special messages for Black Friday can help close sales. You can program it to promote certain items, give visitors the discount code, or answer common questions about shipping, all of which free up your customer service team.
Phase 3: After the Sale (Recovery)
9. Prepare a Retargeting Campaign for Cyber Monday
On Black Friday, your number of abandoned carts will likely increase. This is normal. Prepare a retargeting ad campaign (on Facebook, Instagram, and Google) specifically for those users. Remind them what they left in their cart and give them a “Last Chance” to buy it on Cyber Monday.
10. Not Everything Has to Be a Discount
If your brand doesn’t do deep discounts, you can turn the event around. Instead of a discount, offer a “gift with purchase” or “free shipping.” Or, you can use these dates to “give back.” You can partner with a charity and pledge to donate a percentage of every sale to a specific cause, like an NGO.
Now that you know some marketing techniques for Black Friday, you can face this day with good expectations. Prepare your ideas and do not miss the opportunity to multiply your sales!
Do you have other ideas for this day? Tell me in the comments section!
Frequently Asked Questions (FAQ)
What is the best marketing strategy for Black Friday?
The best strategy is a multi-channel approach that starts early. Your most profitable channel will be your email and SMS list. Offer these “VIP” subscribers early access to your best deals before the general public. This builds loyalty and guarantees early sales.
Should I start Black Friday deals early?
Yes. Most consumers now expect “Black Friday” deals to start at least a week before the actual day. By starting early (even with a “pre-Black Friday” sale), you capture customers before your competitors do and before their budgets are spent elsewhere.
What is the difference between Black Friday and Cyber Monday?
Traditionally, Black Friday was for in-store “doorbuster” deals and Cyber Monday was for online-only deals. In 2025, this distinction is gone. The entire 4-day period is now one long “Cyber Week” event, with most sales happening online. Many brands use Cyber Monday as a “last chance” extension of their Black Friday sale.
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