There is no doubt that digital marketing is the trendiest and most effective way of marketing. In the last couple of years, many people have raised the same question. Is email marketing still effective in 2021?
The answer is yes! Email marketing is still proving to increase product or service sales by 44%. Email is still the most common mode of communication. Nowadays, not only millennials but also boomers and generation Z. This means that there are more than 3.9 billion email users, making email the most effective mode of attracting customers.
Emails are 40 times more productive than Facebook and Twitter combined in terms of reaching customers and promoting a product/service.
Is Email Marketing effective?
The purpose of email marketing is to generate clients, drive sales, boost brand recognition, build client relationships and maintain client-company understanding. Email marketing has proven to increase product sales by 42% (DMA, 2019).
For example, if you invest $1 in email marketing, you are bound to get $42 in return for the investment. Basically, email marketing is the fastest way of doubling your company’s roots.
The key to the great result of email marketing is crucial to select the most suitable email marketing campaign. You must choose the most suitable techniques that benefit your goal. It is difficult to manage the email marketing agenda. For the best result, corporations need to hire email marketing services.
Email marketing services.
Email marketing services is a software company that provides its customers with tools that expand and broaden the company by having abilities such as sending bulk emails to its subscribers. The best email marketing services provide many advantages that are listed below.
- Personally curated emails.
These companies have the most talented, skillful, and qualified employees who, personally, develop emails that fit your goal best. They understand the company’s objective and formulate emails that will attract the most customers.
- List management.
Domains need to target audiences according to their age groups. These experienced craftspeople know exactly how to target audiences and how to form emails that are attractive to them according to their age group. The company takes care of sending emails to its listed subscribers.
- Email deliverability.
It is the agency’s job to deliver bulk emails timely. The company makes sure emails are sent to the target audience on time.
- Avoiding blacklists.
When a certain sender sends emails multiple times, software applications are likely to stride these emails as “spam”. After being stamped as spam, the emails do not reach the customers or subscribers as they are blacklisted. Email marketing services have multiple software installed to make sure this does not happen and all the promotional emails get to the subscribers.
Therefore, if you think your email marketing strategy is not working, then there are high chances that you are doing it wrong. Email marketing may sound effortless, but it requires proper attention and strategies. This is why some people may think email marketing is not advisable in the present days. For the best results, it is highly advisable for all experts to hire an email marketing agency. The agencies are sure to deliver the most considerable and desired results.