WhatsApp Business is a powerful tool for both small and big business owners. Initially designed for small business owners, it has become popular for many e-commerce companies. WhatsApp Business makes it easy for the company to connect with their customers personally, feature their products, and even answer the customers’ queries. Here are 10 useful features of WhatsApp Business which proves that it is a must-have for your business.
1. Creates A Business Profile
Businesses can have a business profile through WhatsApp Business with information like website address, email address and business description. A WhatsApp business account will help the brands gain more trust from the users with easy communication. It is advisable to get a verified badge in WhatsApp Business for looking professional. Further, the Whatsapp Dp for your WhatsApp Business account should carry the business logo of your company.
2. Quick replies for common questions
Sometimes, the queries of different customers are similar. In such a scenario, quick replies come very handily. With quick replies, it becomes easier to answer the frequently asked questions of the customers quickly.
3. Automated Greeting Message
WhatsApp Business allows the business to provide automatic greeting messages for clients. Whenever a customer initiates a conversation on your WhatsApp Business account, they will instantly be greeted with a greeting message. You can customise the greeting message according to your choice.
4. It is possible to set away message
If your business is not working round the clock, you will have business hours. Setting away messages is helpful when someone tries to contact your business account after business hours. They are similar to greeting messages but are also sent to customers when they message you after working hours.
5. Label contacts for easy categorization
With so many customers messaging you in WhatsApp Business, it might be obvious that you lose track of who is who. In such a difficult situation, labelling contacts come very handily. WhatsApp Business makes it possible to organize customer contacts by categorizing them with labels. For instance, you can create a label chat like a new customer, new order, pending payment, paid and order complete.
6. Message statistics are provided to the business owner
Data statistics are vital for any business to improve itself. WhatsApp Business understands it and therefore provides vital message statistics to the users. This feature is beneficial to understand the engagement and experience of the customer. To keep your members engaged, the business owners should keep uploading statuses for their customers. For instance, if you are a gym owner, you can motivate your clients with Attitude Status. This will further keep your customers engaged with your WhatsApp Business account.
Sharing catalogues on WhatsApp Business provides an easy way for the business to showcase their products to their customers. The business owners can decide whether they want to include information like the product code, price, description and website link on the catalogue or not. A maximum of 500 products can be included in a catalogue.
8. Interactive business messages can be included in FAQs
WhatsApp Business allows business owners to add interactive business messages for frequently asked questions. There are two types of interactive business options available in WhatsApp Business: CTA and Quick Reply. With the CTA option, the customer will be either redirected to a call or a webpage. With the Quick reply option, the customers will be provided with an automated answer to eliminate the need to type the answer for the customers manually.
9. Supports Facebook Shops Integration
Facebook has recently introduced the Facebook Shops tool, which provides the customers with a customised experience for their online business on Facebook. It further supports the other apps in the Facebook family. It is possible to connect Facebook Shop with Business Account for growing your business more. However, there are a few terms and conditions that the user needs to comply with before linking the two accounts.
10. It’s possible to make a WhatsApp payment
WhatsApp payment was a long pending feature of WhatsApp, which was finally introduced in India. With WhatsApp payment, it is possible to send, split and pay money with absolutely no fees on the platform. For setting up WhatsApp Payment, the user simply needs to add a bank and verify it.