Many entrepreneurs are confused by the concept of success. They believe that the success of their company is solely determined by how amazing their products or services are, how unique their software is, or how well they obey every business guru to the letter.
However, this isn’t the case because the success of any brand hinges primarily on the strength of its branding. This is why Tesla grows stronger while Nikola deteriorates and why Amazon has become the dominant online store for everything.
The first step in creating a strong brand that attracts clients is to give your company a memorable brand name. The perfect name will provide your company with all the tools and flexibility it needs to realize your dreams.
So, if you’re ready to launch your company, here’s a brief rundown on how to choose the perfect name that’d help your company stand out.
Here’s How to Find the Perfect Name for Your Business
Gather Knowledge About Your Business
To find the perfect name, you must first understand your business, its services and what makes them unique, your target audience and what they require, your competitors, and what makes their services unique.
This will assist you in deciding whether your brand name should be entertaining, powerful, pragmatic, engaging, or modern. It’ll also provide you the inspiration you need to come up with the finest name for your company.
Knowing the message your brand name should communicate with its target audience is the next stage in selecting a name they can immediately identify with.
You can accomplish this by creating a short project statement that highlights the key principles behind your brand name. Here are some examples:
- We want a classy name that instantly triggers thoughts of a high-end music label.
- Our company needs a name that’s both appealing and distinct from our competitors.
Identifying Your Brand’s Core Ideas
You must first decide what concepts and ideas you want your name to convey. Now, rather than focusing on the descriptive side of their business, we generally advise entrepreneurs to concentrate on expressing one or two basic core concepts that are critical to their business, culture, and values.
To do that, condense all your brand’s concepts into three to six words or themes that aren’t just critically essential to your business but also what you want your target audience to connect with you immediately.
Name with Caution
Once you’ve settled on your brand’s main ideas, purpose, and personality, it’s time to gather your team, get some refreshments, and begin brainstorming your business name.
However, while brainstorming, keep in mind the problematic areas that must be avoided since, with so many variables at play, you may easily slip into a trap that will harm the quality of your brand name. As a result, avoid traps like:
- Single English words
- Generic words like power, unity, iron, and force
- Words like brilliant, rocket, and bridge
Be Creative While Brainstorming
Understand that it might take a long time to come up with the right name for your company. So make sure you assemble a team, discuss your business with them, and motivate them to come up with as many original name ideas as they can.
Allow your team to test as many concepts as possible because the strangest ideas may just generate the best brand names.
However, if coming up with the right name sounds time-consuming, and you don’t have a team to assist you, using a reliable business name generator is the way to go.
Our Last Thought
We’ll leave you with this thought: If a company grows until it generates $1 million in yearly sales, a $1,000 investment in a naming project would be fully repaid if the resultant name increased the company’s overall income by only 0.05 percent during those four years.